diff --git a/app/dashboard/[workspaceId]/purchase-plans/[projectId]/page.tsx b/app/dashboard/[workspaceId]/purchase-plans/[projectId]/page.tsx
index f5048a0..724d931 100644
--- a/app/dashboard/[workspaceId]/purchase-plans/[projectId]/page.tsx
+++ b/app/dashboard/[workspaceId]/purchase-plans/[projectId]/page.tsx
@@ -29,6 +29,8 @@ import {
   Trash2,
   Copy,
   Pencil,
+  Send,
+  Check,
 } from "lucide-react";
 import { DashboardHeader } from "@/components/layout/dashboard-header";
 import { useWorkspace } from "@/components/providers/workspace-provider";
@@ -415,33 +417,35 @@ function CellRenderer({
         <td key={column.id} className="py-2 px-3">
           {hasCreative ? (
             <div className="flex items-center gap-2">
-              <div className="w-8 h-8 rounded bg-muted flex items-center justify-center overflow-hidden">
+              <div className="w-8 h-8 rounded bg-muted flex items-center justify-center overflow-hidden shrink-0">
                 <span className="text-xs">📷</span>
               </div>
               <span className="text-xs truncate max-w-[100px]">{placement.creative_name || "Без названия"}</span>
               <Button
-                variant="outline"
+                variant="ghost"
                 size="sm"
-                className="h-6 px-2 text-xs"
+                className="h-6 w-6 p-0 text-muted-foreground hover:text-primary"
+                title="Отправить креатив"
                 onClick={() => {
                   if (placement.creative_id) {
                     onOpenCreativeSend?.(placement);
                   }
                 }}
               >
-                Отправить
+                <Send className="h-3.5 w-3.5" />
               </Button>
               <Button
                 variant="ghost"
                 size="sm"
-                className="h-6 px-1 text-xs text-muted-foreground hover:text-destructive"
+                className="h-6 w-6 p-0 text-muted-foreground hover:text-destructive"
+                title="Очистить креатив"
                 onClick={() => {
                   if (placement.creative_id) {
                     onClearCreative?.(placement.id);
                   }
                 }}
               >
-                ✕
+                <X className="h-3.5 w-3.5" />
               </Button>
             </div>
           ) : (
@@ -1218,8 +1222,16 @@ export default function PurchasePlanDetailPage() {
     handleDraftChange(placementId, { creative_id: null, creative_name: null });
   };
 
-  const handleOpenCreativeSend = (placement: PlacementWithStats) => {
-    console.log("Sending creative for placement:", placement.id);
+  const handleOpenCreativeSend = async (placement: PlacementWithStats) => {
+    if (!placement.creative_id || isDemoMode) return;
+    
+    try {
+      await placementsApi.sendCreative(workspaceId, projectId, placement.id);
+      alert("Креатив успешно отправлен");
+    } catch (err) {
+      console.error("Failed to send creative:", err);
+      alert("Не удалось отправить креатив");
+    }
   };
 
   const handleSelectCreative = (creative: { id: string; name: string }) => {
diff --git a/lib/api/placements.ts b/lib/api/placements.ts
index 58c9277..ac8303d 100644
--- a/lib/api/placements.ts
+++ b/lib/api/placements.ts
@@ -140,4 +140,17 @@ export const placementsApi = {
       `/workspaces/${workspaceId}/placements/${placementId}/views/history`,
       { params }
     ),
+
+  /**
+   * Build creative for placement (generate invite link and send to user via bot)
+   * POST /workspaces/{workspace_id}/projects/{project_id}/placements/{placement_id}/creative
+   */
+  sendCreative: (
+    workspaceId: string,
+    projectId: string,
+    placementId: string
+  ) =>
+    api.post<{ id: string; name: string; text: string }>(
+      `/workspaces/${workspaceId}/projects/${projectId}/placements/${placementId}/creative`
+    ),
 };